What is eye tracking?

At 4Ps Marketing we continually push the boundaries of search engine marketing. One of our latest developments is the implementation of eye tracking software into our reporting / analysis.

Understanding how a user interacts with a SERP (search engine results page) is essential to ensuring high organic rankings convert into business / branding opportunities.

How do you track eye movement on a SERP?

4Ps Marketing take a test group of potential consumers and track their eye movement. This data is then converted into heat maps and used to enhance our search engine marketing. We combine the latest hardware / software in the field of eye tracking that has been developed by our partners at Oxford University and combine it with our SEM strategies.

Why use eye tracking in search engine marketing?

Placing the right keywords in the right place and at the right time is a proven strategy to help improve the ROI of any search engine marketing campaign.

SEO & PPC is becoming increasingly competitive and the more we understand about your customers and their interaction with search results, ensures we can push our client above the competition.

PPC Agency

Why use 4Ps Marketing as your PPC Agency?

1) People

Our PPC Agency results are impressive because we recruit and train only the best professionals within the PPC industry. Through our 4Training program we continually develop our staff on everything from advanced PPC techniques through to ensuring they are up to date with the latest technology.

2) Technology

Our PPC platform 4Search brings together the best technology available within paid search to ensure we are equipped to deal with the ever changing PPC competitive landscape. We are never tied to one IT vendor in order to ensure that our team are continually evaluating the best technology available.

3) Flexibility

From our pricing structures to the technology we use, we are 100% flexible in our approach. This ensures we fit in with the needs of our clients.

4) Strategy

Having a clearly defined PPC strategy is extremely important to any campaign. With the enormous size of many PPC campaigns an agreed strategy must be in place to guide key decisions.

5) Integration

The customer journey of any website user does not simply start or end with a PPC campaign. Understanding how PPC integrates with the rest of the marketing activity can be monitored through our attribution tools.

6) Creativity

Paid search is becoming an increasingly competitive marketplace. As a top PPC Agency we use creativity to ensure our campaigns work as hard as possible for the money invested.

Summary:

We blend the best PPC professionals with the best training and technology to ensure we are an industry leading PPC agency.

SEO Agency

Why use 4Ps Marketing as your SEO Agency?

1) Every client has an SEO team assigned to their account

The experience within our SEO Agency ranges from developers, copy writers, PR and strategic marketers. This ensures all our SEO projects offer a balanced approach and are not reliant on 1 person.

2) Every SEO project is different and therefore our approach is bespoke to every client

Online marketing can be used in many different ways by varying types of clients. This is why we look at every SEO project as completely new and design a unique SEO strategy to achieve the bespoke objectives agreed in the setup process.

3) Our reporting is bespoke to every client

Some of our clients like to see the same benchmarks each month, some like to look at new areas each month. Our reporting is completely bespoke to the client and changes in line with our clients’ needs.

4) Our SEO works towards your business objectives

It is very easy to get bogged down in jargon when working on an SEO project and this is at the forefront of every meeting and discussion. Our SEO Agency is continually working towards your agreed business objectives.

5) We deliver ethical and sustainable results

We don’t exploit loopholes within a search engine algorithm to give short term SEO success. We use well researched and thought-out SEO strategies that deliver results that last.

Summary:

As an SEO agency we take a strategic look at all our SEO projects, allowing us to implement a sustainable long term plan to achieve outstanding results.

UK Google Zeitgeist

UK Google Zeitgeist

As 2008 comes to an end Google has released a list of the top searches this year from UK users. In a year in which the credit crunch, jobs and house prices have dominated the news, I find it very comforting to take a look at the 3rd list below. more ›››

Microsoft & Yahoo deal?

Steve Ballmer, Chief Executive of Microsoft, has rejected claims of a fresh bid to take over Internet site Yahoo! The search engine giant have recently experienced a slump in shares and seen their market value plummet , Microsoft’s bid to take them over in early 2008 seemed to come at just the right time but Yahoo! surprisingly rejected this offer.

Speculation was once again rife this week with yet more claims that a US Technology Company were trying to reignite Microsoft’s takeover bid with a new make-up. more ›››