Our Co-founder and Director Matt Phelan discusses our shiny new website

A couple of points to kick off with

1) Despite the title of this blog post I have not started referring to myself in the third person

2) I would like to thank Rachel, Stephanie and Matt S for being absolute legends throughout this process and delivering this 2 days before our launch date 25/12/2010

Why did we change our website?

2 years in online is a long time, 2 years in search is even longer. When we reviewed our old website it was still doing an exceptional SEO job but much of the rhetoric was starting to look dated. Search has matured so much in the last 2 years and looking back many of the conversations were about ethical and / or white hat marketing. Thankfully market conditions have removed many of those companies that we would be trying to distance ourselves from (Don’t get me wrong there are still a few around).

The industry is now even more about results. Agencies that get results are growing, those that don’t are struggling.

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Privacy

Personal information that you voluntarily submit to this site is used exclusively by 4Ps Marketing to provide you with current and future information about Search Engine Marketing services and any other services described on this website. We do not pass any of your personal data to any other individual and/or organisation except with your prior written consent.

4Ps Marketing does not capture and store any personal information about individuals who access this website, except where you voluntarily choose to give us your personal details via email, or do so by enquiring about or ordering any of our Search Engine Marketing services.

4Ps Marketing does not send cookies from this site and only monitors the IP addresses of visitors to assess which pages are the most popular and therefore increase our visitor experience. These IP addresses are not linked to any personal data ensuring that visitors to our site remain completely anonymous.

You have the right to have your data corrected or deleted from the 4Ps Marketing database at anytime. Please address all queries regarding our data-protection policy to 4Ps Marketing at our London office address:

United House, 39 – 41 North Road, Islington, London, N7 9DP

Social Media Training for Business

Social Media Marketing (SMM) is the process of engaging online communities and producing content for the purpose of generating conversation, awareness, opportunities, and sales.

This one day social media training course will provide you with the knowledge to build your own strategy and clarify it’s importance within your company’s online marketing plan.

What you will you Learn?

Throughout the day you will learn about the following key aspects in Social Media Marketing:

Start: 9.30

How Social Media has changed marketing: 10.00 – 11.00

Overview of the social landscape: 11.00 – 12.00

Understanding the various platforms: 12.00 – 13.00

Lunch: 13.00 – 14.00

Developing & implementing strategy: 14.00 – 15.00

Measuring success: 15.00 – 16.00

How can SMM help your business: 15.00 – 17.00

Finish :17.00

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UNIQLO, e-Commerce Manager

“Working in tandem we have achieved a cohesive and integrated approach to online marketing which has resulted in improved average order values and conversion.”

City Equities, Marketing Manager

“We have seen great results on our priority keywords, so much so that our most relevant keyword returned our website at #1 on Google this week! This increased visibility has almost doubled our past monthly web lead totals.”