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Home Blog Archives for August 2010
27 August 2010 Rachel Kneen

Social Media Training Day

Optimising your Business through Social Media : Beginner’s One Day Course

Brief Description:

Social media optimisation is fast becoming a necessity within a business’s online marketing strategy. This course will provide you with all the information that you need to kick-start your social media strategy and give you the knowledge of how to implement it throughout your marketing plan and most importantly how to integrate it with search.

Key areas of Focus

- Creating and increasing brand awareness through social media optimisation
- How to interact with current and potential clients through the different social networking sites
- Engaging with your audience and dealing with negative response to campaigns
- Implementing social media within other online marketing areas
- Understanding the benefits and risks associated with this area of social media optmisation
- How to measure the response to your social media investment
- Overall objective : to increase and maximise online visibility using key SEO tools and techniques

When : Friday 24th September 2010

Where : 4Ps Marketing HQ, United House, 39-41 North Road, Islington, London, N7 9DP
Start : 10.00
Finish : 16.00

Price : £425

Please contact : training@4psmarketing.com

Press & PR Officer at WCRF

“The Social Media Day with 4Ps was informative and full of handy tips to help us improve our social media presence. As someone who has a good understanding of social media on a personal level, it was extremely interesting to learn how to manage a corporate feed. The 4Ps were very supportive and provided lots of helpful advice both during and after the event.”

Marketing Manager at VOS Media

“The Social Media Day at 4Ps was extremely useful. The information had been adapted to our needs and relevant business models. It was intimate and personalised enough to allow us to explore specific issues, and there was an open forum for discussion and problem solving. The presenter used relevant examples and covered all aspects of social media, whilst explaining things in simple enough detail for all of us to understand.”

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Categories: Blog Social-Media
26 August 2010 Hannah Miller

Mashable Releases Infographic About Privacy on Facebook

Wildly popular the social networking site may be but no-one can deny that privacy on Facebook is a long-running issue. more ›››

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25 August 2010 Gerard Harris

Linkbait

Linkbait is online content specifically designed to encourage others to organically link back to a particular page or website. Effective linkbaiting can prove a powerful tool in SEO with the quantity and quality of inbound links being assessed by search engine algorithms when ranking websites.

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Categories: Blog
24 August 2010 Gerard Harris

Asynchronous Analytics Snippet for Website Verification

Website verification in Webmaster Tools has just become easier. Asynchronous tracking that helps with reducing webpage load time especially for websites that rely on a lot of scripts & rich media content can now be used for verifying ownership of a site.  If you already have Google Analytics set up, verifying ownership is as simple as a click of a button.
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Categories: Blog Google
23 August 2010 Ashley Lindley

Facial recognition software for the masses from Face.com

The Israel-based Face.com is set to release software to the public which can not only recognise faces but search the entire Internet for matches. In their own words: ‘Face.com is a technology platform with best-in-class facial recognition software.  We use face recognition to scan your photos and search for faces that look like you and your friends in photos, so that we can help you tag, share, and find untagged photos of yourself and friends.’ The new Photo Finder app is described as: “A powerful app for finding lost photos of you and your friends on Facebook.” more ›››

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Categories: Blog

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