2011… What a Great Year for Marketing and Social Media

Due to the vast growth in the number of people participating in social media platforms both brands and agencies have had to adapt in order to stay ahead of the game. Besides from many other developments such as location technologies, web applications, social advertising; we feel strongly that in order to maximise campaign effectiveness marketing and social media must be fully integrated. more ›››

Mozilla and Google extend their contract for a further 3 years

The recently renewed contract between Mozilla and Google has meant that the web browser will continue to have Google as its default search engine for a minimum of 3 years. more ›››

2011 christmas shopping statistics

As Christmas is just five days away and everyone is gearing up for the holidays, here at 4Ps Marketing we have compiled an infographic with some interesting Christmas statistics.

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</p> <div align="center"><a target="_blank" rel="nofollow" href="http://www.4psmarketing.com/blog/christmas-statistics-an-infographic/" target="_blank"><img src="http://www.4psmarketing.com/wp-content/uploads/2011/12/Xmas_Infographic.png" alt="Christmas Infographic by 4Ps Marketing" width="600" title="Christmas Infographic by 4Ps Marketing" /></a><br/> Via: <a target="_blank" rel="follow" target="_blank" href="http://www.4psmarketing.com">4Ps Marketing</a></div> <p>

Creative link building

When it comes to link building there’s a lot to take into account. Power, link volumes in and out of target sites and pages, social influence, anchor text etc. all contribute to the potential of each link that you create. There are plenty of low quality link opportunities online that can deliver ranking increases by their sheer volume, however, it is the high quality, hard to reach links that are the difference between below the fold and above the fold rankings on page 1. Within this, creative link building has a lot of opportunities and if you get it right it can deliver results time and time again.

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Review of 2011

What a year it has been, it is pretty amazing to look back and see how far we have come in such a short space of time. It only feels like yesterday that Matt and I were attending a meeting with our accountant in the first week of January, and as per usual he was bringing us back down to Earth with warnings about the wider macro-economic climate. Thankfully we have a few of these wise old heads around who keep drumming home the message that if you want to grow as a business you need to continually re-invest to ensure we have a robust company that is built on strong foundations. more ›››