4Flash: How To Ensure Your SEO and Marketing Strategy Considers The Mobile Market

As technology advances and smartphones drop in price, access to the internet via a mobile device is becoming more practical for the majority of people. Successful businesses need to adapt with this change and give consideration to their integrated mobile SEO strategy.  Following these simple steps will help you to assess your business and strategy in the mobile space.

Review Mobile Traffic

First, it is important to find out what traffic your website is already receiving from mobile devices, using Analytics. You will also be able to see what the on-site behaviour of these visitors is like.. For example assessing bounce rates on specific pages that may not be rendering as expected on a mobile device or time on site on specific page.

Standard SEO Still Matters

Google’s mobile index still uses a lot of common features that are used in standard SEO, so it is essential that you have an active SEO strategy in place. If a mobile website is not detected, search engines will still display your normal website, so a strategy for your target keywords will still be effective.

Social Media is a Must

Sharing content is happening more and more on mobile devices, and many industry professionals have predicted that in 2012, over half of social media sharing will occur on a mobile device. With the recent news that social signals will affect SEO ranking positions, it is confirmed that an effective mobile strategy is that which is combined with a social media strategy.


Mobile Usage Forecast

Marketing intelligence company comScore forecast that in 2014, the number of mobile users will overtake desktop users.

This demonstrates the importance of ensuring your marketing activity takes mobile users into account.

NEWSFLASH: Facebook Timeline for Brand Pages – Available 31st March

The much anticipated news has finally arrived – Facebook Timeline will be rolling out for brand pages over the coming months.  Giving brands the ability to engage & showcase their history, events & content in a more aesthetic way; Timeline will take brands to the next chapter in their book of social marketing.

more ›››

Facebook Timelines for Brand Pages

Facebook is scheduling to make its timeline profile pages available to Brands stated to launch on the 29^th February, according to Ad Age.

At the F8 conference in September, Facebook introduced ‘Timeline’ as a huge change to the Facebook profile pages for its 800 million users plus.  ‘http://www.4psmarketing.com/wp-admin/media-new.php’ is a new format for profile pages generating a scrap-book look alike collage across user’s entire history on the social network.

more ›››

eCommerce Trends 2012 #eComevent

4Ps Marketing held an eCommerce Trends event in February, that focused on the eCommerce trends of 2011, and predictions of 2012. We had a great turn out, and I would like to take this opportunity to thank everyone who attended.

Please click on the image below to view the presentation given by Alina Khachatourianand her Digital Advertising team members.

If you would like any further information on eCommerce trends for 2011, please do get in touch. We also host many events on all things digital so please do contact [email protected] if you would like to be added to the updates.

Social Media Week 2012

So it is the end of social media week in London. I have attended or Live Streamed as many events as I could this week. Needless to say, there have been some very interesting talks by some knowledgeable people. This brief entry is just about some of the highlights I came across.

more ›››