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Pay Per Click Training

Pay Per Click (PPC) is the process of promoting your business through paid adverts on search engine results, on a pay per click basis.

This one day pay per click training course will provide you with the knowledge of Pay Per Click Advertising, and its importance within your company’s online marketing plan.

What you Will Learn?

Throughout the day you will learn about the following key aspects in pay per click advertising:

Start: 9.30


PPC Search Advertising :10.00
- Building a campaign
- Best practice
- What to avoid


Lunch :12.00


PPC Display Advertising :13.00
- Benefits
- Remarketing
- How to measure successful campaigns


Using different PPC platforms :15.00
- Google
- Bing
- Yahoo
- Facebook
- Linked In


Finish :17.00

How will I benefit?

You will gain enough knowledge to put together a pay per click advertising strategy for your company. You will receive a questionnaire before you attend the course; through which you will be able to explain exactly what you would like to learn on the day. Any information you provide in terms of your industry or business will help us to make the day tailored to your specific needs.

Our Other Courses

Search Engine Marketing Training
Social Media Training Course
Search Engine Optimisation Training


Cost : £950 per day for up to 6 people

Training Day Testimonials

Press & PR Officer at WCRF
“The training day with 4Ps Marketing was informative and full of handy tips to help us improve our social media presence. As someone who has a good understanding of search engine marketing on a personal level, it was extremely interesting to learn how to manage a corporate feed. The 4Ps team were very supportive and provided lots of helpful advice both during and after the event.”


Marketing Manager at VOS Media
“The training day at 4Ps was extremely useful. The information had been adapted to our needs and relevant business models. It was intimate and personalised enough to allow us to explore specific issues, and there was an open forum for discussion and problem solving. The presenter used relevant examples and covered all aspects of social media, whilst explaining things in simple enough detail for all of us to understand.”

Book Your Place

Please contact : [email protected]

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