Search Engine Marketing (SEM) is the process of optimising and promoting your website through search engines.
This one day search engine marketing training course will provide you with the knowledge of Search Engine Marketing, and its importance within your company’s online marketing plan.
What you Will Learn?
Throughout the search engine marketing training you will learn about the following key aspects in search engine marketing:
Start: 9.30
Search Engine Optimisation :10.00
- The Difference between Onsite & Offsite optimisation
- Keyword Research & Content Optimisation
- Linkbuilding
Lunch :12.00
Pay Per Click Advertising :13.00
- Building PPC campaigns
- Advertising on a content network
- Managing your PPC campaigns
Social Media Marketing :15.00
- Social networking
- Using social media sites
Finish :17.00
How will I benefit?
You will gain enough knowledge to put together a SEO strategy for your company. You will receive a questionnaire before you attend the course; through which you will be able to explain exactly what you would like to learn on the day. Any information you provide in terms of your industry or business will help us to make the day tailored to your specific needs.
This course is really an introduction to these three areas of digital marketing; but if you would like more in-depth knowledge on each topic, please see:
Our Other Courses
Social Media Training Course
Search Engine Optimisation Training
Pay Per Click Advertising Training
Cost : £950 per day for up to 6 people
Training Day Testimonials
Press & PR Officer at WCRF
“The training day with 4Ps Marketing was informative and full of handy tips to help us improve our social media presence. As someone who has a good understanding of search engine marketing on a personal level, it was extremely interesting to learn how to manage a corporate feed. The 4Ps team were very supportive and provided lots of helpful advice both during and after the event.”
Marketing Manager at VOS Media
“The training day at 4Ps was extremely useful. The information had been adapted to our needs and relevant business models. It was intimate and personalised enough to allow us to explore specific issues, and there was an open forum for discussion and problem solving. The presenter used relevant examples and covered all aspects of social media, whilst explaining things in simple enough detail for all of us to understand.”
Book Your Place
Please contact : [email protected]
