Research and development
The digital space changes by the day! At 4Ps we pride ourselves on embracing new technology, exploring its benefits and finding ways to turn those benefits into tangible results for clients through the development of new products, services or education.
Each team at 4Ps is actively encouraged to research changes and developments across the digital landscape. Many of our senior management regularly publish content both on our own blog and on external sites such as Econsultancy. Our agency has been recognised for this work and has been shortlisted for a number of digital awards.
As industry experts, our strategists and directors are regularly invited to speak at events such as MarketingWeekLive, Digital Cream and JUMP.
Through our considered research we have developed a number of internal tools that allow us to utilise Application Programmer Interfaces (API) in order to streamline reporting, monitor and map trends on social media platforms and help manage blogger relationships.
Digital Skills Audit
In 2013 we developed the Digital Skills Audit – a system that allows organisations to rapidly conduct a survey that positions their digital knowledge at company level, team level and individual staff level.
Our tailored training bridges any gaps and our tracking tools allow management to see where improvements have been made and measure the return on their investment.