What is affiliate marketing?

Affiliate marketing is the process by which websites deliver leads, sales & customers to other websites. Effectively it is a referral program where a website refers customers to another business in return for a fee.

An example of an affiliate website would be a “book review website” referring customers to a “book selling website”. Both operate in the same sector and both benefit from an affiliate program 

How do we deliver affiliate marketing?

Cost Per Acquisition (CPA)

4Ps Marketing conduct affiliate marketing on a CPA (cost per acquisition) basis only

About CPA affiliates;

• Pure CPA agreement
• No affiliate set up fees
• No affiliate management fees
• Only 48hrs notice required to pull campaign
• Pay affiliates as frequently as needed in return for volume when relationships established
• Minimal interaction with advertiser required as we manage the process in its entirety
• Monitor and vet the affiliates to strict approval guidelines to be accepted onto the network – our core skill not the advertisers.
• Internal fraud monitoring system that notifies us if anyone is trying to manipulate the data / results
• Less risk to the advertiser financially – billed based on their system results.
• All email activity is compliant with CAN-Spam and EU regulations 

Why affiliate marketing?

In some industries affiliate websites are very powerful and possess a lot of loyal customers. Affiliate websites can often act as a 3rd party that your customers seek out for knowledge. This puts them in a very strong position when recommending suppliers through an affiliate program.

4Ps Marketing controls the quality of its affiliate marketing network by conducting a CPA model. This means an affiliate only receives a fee for every transaction the advertiser receives.