Archive for April, 2008

74% of all searches

Monday, April 28th, 2008 by Matthew Phelan

For April 2008 Google continues its reign as the leading search property in the U.K. with 74.2 percent of all searches. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent).

Two U.K. properties, Rightmove Sites (0.8 percent share) and Bebo.com (0.7 percent share), ranked amongst the top 10. Popular social networking property, Facebook.com, claimed a 1.8-percent market share in April.

Total Internet 100%

Google Sites 74.4%
eBay 5.7%
Yahoo! Sites 4.4%
Microsoft Sites 3.5%
Ask Network 2.7%
Facebook.com 1.7%
AOL LLC 1.6%
Rightmove Sites 0.8%
Bebo.com 0.7%
Amazon Sites 0.7%

Other notable findings from April 2008 include:

• There were 4.1 billion searches conducted in the U.K., more than in any other European country
• 31.2 million U.K. Internet users made at least one search during the month
• U.K. searchers conducted an average of 130 searches per searcher during the month, or more than 4 searches per day.

Source: comScore