Google ranked number one by MediaGuardian

The founders of leading search engine Google have been awarded the number one spot in this year’s prestigious MediaGuardian 100.

After creating the search engine ten years ago, Sergey Brin and Larry Page have beaten tough competition to take first place in the industry’s annual guide the most powerful people in the media. The ranking, now in its eight year, reviews all sectors of the media, including advertising, marketing and digital media.

Now one of the biggest multinational companies in the world, Google dominates the UK online search market and poses a difficult challenge to rivals Yahoo! and MSN. Google also owns video sensation YouTube, and expanded its brand by launching Google Earth and Google Maps. The article in this week’s MediaGuardian suggests that the current significance of search engine optimisation (SEO) is a sign of Google’s success, stating that ‘if you want to be seen, then you have to be seen on Google’.

The co-founders number one position is a yet another mark of the continued dominance of the search engine, with Google personnel topping the broadsheet’s ranking for the last three years. Brin and Page took prime position in 2006 before being replaced by chief executive Eric Schmidt the following year.

Google offers both free and Pay Per Click search listings, and its advertising revenue is expected to exceed ITV’s by the end of this year.

Source: MediaGuardian