We have come across a few difficulties and mispronunciations when it comes to our company name and I’m here to clear things up.
On the phone when speaking to clients, our company name can sometimes be heard as four peas or 4 peas marketing. Well as far as I am aware, we certainly don’t sell any peas of any kind, despite the fact we all think it’s important to eat your greens and stay healthy.
We do actually have a strong reason why we are called 4Ps Marketing. Our approach to business is based on the four p’s of the marketing mix.
The four p’s in the marketing mix are:
• Product
• Price
• Place
• Promotion
Using this concept has had many successful results for many different companies and can be used as a guide to increase business. For more information regarding the four p’s, visit Wikipedia and start reading up on the marketing mix.
In summary, we are very proud to be called 4Ps Marketing because we use the methods of the marketing mix and apply them to our search engine marketing strategies. We certainly don’t mind being called 4Ps, four peas, 4 peas or four ps marketing but its important that people know why we are called 4Ps Marketing.