The following article has nothing to do with search engine marketing & is purely to raise awareness of Muscular Dystrophy.
The Muscular Dystrophy Campaign works tirelessly to support the sufferers and families with muscular dystrophy.
Their work has four main focuses:
• providing free practical and emotional support
• funding world-class research to find effective treatments and cures
• campaigning to raise awareness and bring about change
• awarding grants towards the cost of specialist equipment, such as powered wheelchairs
There are more than 20 types of muscular dystrophy. They are caused by faults in genes which
lead to progressive muscle weakness because muscle cells break down and are gradually lost.
Duchenne Muscular Dystrophy is a very serious condition. Most boys develop the first signs of difficulty in walking at the age of 1 to 3 years and are usually unable to run or jump like their peers, they often struggle to climb stairs and need to use a banister for support. By about 8 years old, boys become unable to walk and by their late teens the condition is severe enough to shorten life expectancy.
Unfortunately no cure has yet been discovered although there are ways to manage the condition, which help with its complications. These have had a very important impact on the quality and length of life that can be expected with this condition.
The following is an email from an associate of 4Ps Marketing
Dear All,
As you are probably aware, over the Easter break our little boy was diagnosed with Duchenne Muscular Dystrophy. In ‘non-specialist’ terms, this means that his genetic make-up prevents him from producing the stuff that his muscles need to repair and rebuild themselves. As a consequence, instead of getting stronger with age; the muscles get weaker over time. Not surprisingly the disease has a catastrophic impact on the quality and the quantity of life that can be enjoyed by those that suffer with it.
There is currently no cure for the disease, but the Muscular Dystrophy Campaign (MDC) continues to work tirelessly to promote research into treating the condition. The MDC also provides an invaluable lifeline of information, support and guidance for all families that have to learn to deal with MD. The support and care that Rachael and I have received so far has been brilliant; we would not have had this had the MDC not been there to co-ordinate, fund and promote treatment of MD.
It is a huge frustration that there is so little that Rachael and I can do as parents to make things better for Alfie. One of the few things that we can do is to promote awareness and understanding of MD and to contribute in any ways that we can to the fantastic work that is done by the MDC. With this in mind, I shall be running the Great North Run in September in aid of MDC.
I have set up a ‘justgiving’ page to make donating as simple and ‘painless’ as possible. You should be able to click on the link and then follow the step-by-step instructions to make a donation. All monies are simply paid straight to the charity. I fully appreciate that many of you already contribute and give in many different ways to many other equally worthy causes, but any donations in support of my efforts would be hugely appreciated.
http://www.justgiving.com/alfieByates
Thank you for taking the time to read this (I have tried to keep things brief!).
Sam
