Google recently launched a new feature which allows them to use RSS and Atom feeds to find new content on websites. With these feeds becoming more and more popular, and with Google wanting to ensure new content is indexed as quickly as possible, they have now started using new techniques which can do this quicker than traditional crawling methods.
Archive for October, 2009
We are recruiting!
Friday, October 30th, 2009 by Matthew PhelanWe currently have 5 positions available for recent graduates.
2 SEO assistants
1 PPC assistant
1 PR assistant
1 Sales and marketing assistant
Skills
• You must be a bright & enthusiastic individual who is looking to progress their career within search engine marketing
• Technical knowledge of HTML, JavaScript and CSS an advantage
• A knowledge of CMS’s such as Joomla, Movable Type, WordPress etc
• Web Design and Web Development skills is an advantage
• Experience with Linux servers is an advantage
• Advanced Excel skills are essential
• Must be a UK resident or work permit holder
Please note, due to the amount of people applying for the positions we will not be accepting phone calls. Please email your application to recruitment@4psmarketing.com
SEO Blogs – what are the SEO benefits of adding a blog section to your website
Thursday, October 29th, 2009 by Gerard HarrisBlogs have come a long way in the past decade. Businesses now use blogs as one of their top communication tools to reach out and market their presence to the world.
Blogs help with search engine optimisation in the first instance because they create brand new content on a regular basis. Search Engines love fresh content and regularly updated blogs allow search engine robots to crawl your website more frequently helping readers to find relevant content. With several syndication tools available to use on blogs, businesses can share their content with different websites and attract back links beneficial for optimisation.
Google Rich Snippets Update
Wednesday, October 28th, 2009 by Gerard HarrisBack in May 2009 Google announced Rich Snippets to the webmaster world. Put simply, this makes it possible to show structured data from your pages on Google’s search results, like star ratings, reviews and price ranges of products. The intent here is to give users summary information within their search engine results pages to help them to choose between the options that they see before them.
Google Free Expression
Monday, October 26th, 2009 by Jack MclarenGoogle has launched a Free Expression YouTube channel to mark the twentieth anniversary of the fall of the Berlin wall. The idea is meant to highlight the power of the Internet and in particular the power of websites such as Twitter and YouTube as ways of giving a voice to those who otherwise may not have been heard.