Companies big and small are coming round towards engaging with social networks and flirting with the idea of building a company presence on social tools such as Twitter and Facebook.
Social networks are becoming entrenched in everyday life, companies often are hasty to establish a Twitter or Facebook page – branded with the company logo and contact details. It is all too common for companies to play around with Twitter for a day or two, post a few tweets about promotions etc but then lose interest.
(more…)