Archive for March, 2010

Facebook’s Fan Pages Introduce ‘Like’

Wednesday, March 31st, 2010 by Gerard Harris

The introduction of Facebook’s ‘like’ button has become increasingly popular. It was introduced as an easy way to tell friends that you like their activity with one simple click, rather than writing a comment. The buttons popularity has led us to witness a large number of ‘likes’ for status updates, photos and links, no matter whatever or whoever’s page we view on Facebook – some people have started using the word ‘like’ as an expression in everyday speech. There are even ongoing campaigns in the form of Facebook groups and status updates to introduce a sister ‘dislike’ button, although no action has been taken as yet. However, the ‘like’ phenomenon is about to get bigger…

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Facebook Ads Summit

Wednesday, March 31st, 2010 by Jack Mclaren

At the beginning of the year Facebook removed their Microsoft banner adverts from the home page. This has given Facebook advertisers like 4Ps Marketing a massive opportunity to fill this void with more relevant and creative advertising for a large array of B2C clients. With more brands and organisations jumping on the Facebook band wagon it is important for marketers to think of new and exciting methods to link these companies into the Facebook social map. After attending the Facebook Ads Summit in London we have now seen the future of this opportunity and the powerful tools that will be and are already available. (more…)

Social Media – Under 13’s use social networking websites

Tuesday, March 30th, 2010 by Gerard Harris

Social Media research suggests that one in four internet users aged between 8 and 12 has an account on a social networking website such as Facebook, MySpace or Bebo despite the minimum age to register on these websites being thirteen. (more…)

SEO Issues

Monday, March 29th, 2010 by Gerard Harris

So you have gone through the process of search engine optimisation for your website, hopefully through 4Ps Marketing , and as a result your pages are where you want them to be in the rankings or at the very least on their way there. However, while performing the regular ranking checks of your pages you discover, to your horror, an SEO issue: your pages are nowhere to be found. (more…)

Google AdWords Remarketing

Friday, March 26th, 2010 by Jack Mclaren

Have you ever wanted to reach back out to those people who genuinely expressed an interest in your product or brand, but did not complete the buying cycle?

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