301 Redirect

A 301 Redirect is used to notify search engines that a page/content has permanently moved to another location. It can be used for a different reasons if for example a company has registered more than one domain name such as webaddress.co.uk, webaddress.org or webaddress.net but wants to redirect traffic from these sites to their new webaddress.com site, or to a new domain name.

The family of redirect codes include:

300 Multiple Choices (offer diffrent languages)
301 Moved Permanently
302 Found (originally a temporary redirect)
303 See Other (for results of cgi-scripts)
307 Temporary Redirect

Google’s Search Algorithm interprets each of the 3xx redirects differently. Although these are handy tools especially when modifying websites, if possible try to fix the core issues rather than using redirects, because redirects have in the past been heavily used as a spam tool. The most interesting aspect of a 301 redirect is that it does result in ‘some‘ loss of PageRank put another way a 301 redirect passes on ‘some’ but not all of a page’s link juice. This is brilliantly illustrated in SEOMOZ blog who have kindly allowed us to use this art work.

Read more about 301 redirects from Google Webmasters and PageRank and how our SEO Agency can optimise your company’s website to climb to the top of the Google search results.

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