4Ps Marketing’s Online PR consultant Emma Pilcher completes Race

I don’t know about anyone else but my Sunday Mornings generally follow a familiar pattern of a late lay in, breakfast followed by a large coffee and one of the Sunday morning papers. However, this Sunday I managed to drag myself out of bed around the 8am mark for a very worthy cause, Race for Life.A few friends and I decided a couple of months ago that we would participate in the sponsored walk to raise money for the Charity.

Being a Kent girl at heart we signed up for the Folkestone Race for Life, Sunday 21^st June 2009. On the actual morning sky was a little overcast but stayed dry and everyone was in high spirits. We arrived at 10am for the optional warm up activities. It was quite a unique sight – a group of ladies of all ages, primarily dressed in pink (some in fancy dress) all waving their arms and legs in time with the music was quite impressive to say the least.

It was only when the race got underway you really got to appreciate the full sense of occasion. 3000 plus women walking, jogging and running all prompted by slightly different reasons but the same cause. On the way round we were alongside 3 Smurfs, several disco divas, a couple of fairies, mums, daughters and grannies. The spectators and Race Wardens were fantastic support clapping and cheering everyone on their way round.

Upon completing the race participants were presented with a Race for Life medal and goodie bag. Having raised £240 I left the event with a real sense of achievement; watch this space for the next challenge!

4Ps Marketing actively encourages employees to participate in charitable events & I would like to thank the team for all their support. As an agency we work on several SEO / PPC campaigns for charities / NGO’s & I find this work rewarding from a personal level.

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