Custom Pixel Implementation For Facebook Dynamic Ads
The Travel & Leisure team at 4Ps helped adventure tour operator Discover The World to set up a technical implementation that would allow dynamic remarketing ads for individual holidays on Facebook.
Instagram vs Snapchat Stories
4Ps' social media aficionados take a look at the "stories" features on Snapchat and Instagram to see what the pros, cons and differences are on the two platforms.
Improving Quote To Sale Conversion Rate With Content
4Ps worked with ALA Gap Insurance to improve their onsite marketing with more engaging content that encouraged a higher quote to sale conversion rate.
Demonstrating Digital Marketing Effectiveness to Charity Stakeholders
4Ps' Third Sector lead discusses how the agency works to demonstrate the effectiveness and value of digital marketing to key stakeholders in charities and nonprofit organisations.
Content For Christmas: Meetup 2016
Join us for another of our content marketing meetups on August 31st 2016 to discuss the importance of content strategies for retailers during peak season.
New Mobile Updates From Google
There's been a small flurry of exciting and important updates from Google on matters affecting mobile sites and SERPs. Our Head of SEO explains the key points.
Locally Targeted PPC Optimisation For Storage King
Storage King were struggling with a runaway account structure, uninspired ad copy and a poorly targeted set of campaigns, until the 4Ps paid search team stepped in.
LinkedIn Conversion Tracking
We're excited about the new LinkedIn conversion tracking pixel and its implications for remarketing on the platform soon - find out why.