Apple’s New Mobile Advertising: iAd

This week Apple held an iPhone developer preview event and announced the 4.0 iPhone OS which was covered by CNET’s live blog . One of the big announcements made that will impact online advertising is the news that Apple are starting their own ad company named iAd.

iAd will be Apple’s new mobile advertising application which will be in direct competition with the already successful Google AdSense for Mobile Applications (beta).

How Apple describes the iAd :

‘Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. When users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app , and letting users return to their app anytime they choose. iPhone OS 4 lets developers easily embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive 60 percent of iAd revenue.’

The iAd aims to offer a user-friendly way for developers to monetise free apps and so far the demos of the iAd have been impressive; with Apple holds the keys to all the apps iAd is bound to be a success. Exactly how this will impact Google’s mobile ads remains to be seen but this is definitely something for mobile advertisers and app developers to get excited about.

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