Bing, the picture so far…
So, we all waited with baited breath for the launch of Bing and what it would mean for the world of search engines. The preliminary results provided by Robin Goad of Hitwise Intelligence indicate that since the launch date when traffic peaked, it significantly declined. However, this did not come as so much of a surprise as many of us would expect that the novelty of the new experience would soon wear off. However, extraordinarily Road Goad reports that the average time spent on the site was 8.5minutes.
Whilst some people observe that there is little difference between the “New Decision Engine” Bing and search engine Google there is one difference which seems minor to the everyday user – the related searches appear on the left hand side in Bing whilst Google puts them at the bottom of the search page. User Centric conducted an in-depth eye-tracking experiment and came back with “…sponsored links attracted a greater amount of users’ attention in search results returned in Bing than in Google – 42 per cent versus 25 per cent per search. “
Thus Bing may be great for advertisers and online businesses but will that be enough of an advantage if there are not enough visitors to the site?
It is rather interesting for me to read that post. Thanx for it. I like such topics and everything that is connected to them. I would like to read a bit more soon.
Nicky Watcerson