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14 December 2012

Blogger Outreach

2013 will be the year of high quality, relevant content. Since the Google Penguin and Panda updates, on-site optimisation for link building is no longer the answer to a sustainable stream of revenue.

Now it’s all about the customer. Relevant, high quality information that is on the right external site and properly targets the audience is what will lead clients to the results they want.

Investing time into relationship building to get onto those relevant sites is of utmost importance as the other methods of link building are becoming obsolete.

 

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Categories: Blog

Written by Lauren.Luxenberg

Lauren is Digital Communications Manager at 4Ps Marketing and is responsible for running the digital PR process at 4Ps and program for clients. Lauren predominantly focuses on blogger outreach by building a community of thriving relationships with powerful and reputable sites to partner with. Lauren has a background in fashion PR and a real passion for combining creative with digital. She loves all things social and fashion related. Ask Lauren a Question: Follow Lauren on Twitter @Lauren_4Ps

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