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28 July 2010 Gerard Harris

New Browser Plugin

With the vast number of websites we visit having Google tracking bugs embedded into them, a new browser plugin called Google Alarm has been developed to bring to light exactly how much of our personal information Google is collecting.

Jamie Wilkinson, the developer of the browser plugin reports “Google makes great products and gives them all away for free, which has made them into a ubiquitous and omniscient force on the Internet. Google Alarm … in general is meant to illustrate how this single unregulated company now captures more information about us than any government agency ever could. When I started developing Google Alarm I was blown away to discover that 80+% of websites I visit have some kind of Google tracking bugs on them.”

Google employs a number of techniques when tracking the browsing habits of users extending further than its own platforms and reaching third party websites through the use of Google Adsense, Analytics and other Google-related APIs. Set to hit the Internet this week, the impressive browser plugin works by inspecting each page you visit for Google-related URLs, triggering an alert every time you send your personal information to Google. The alert will appear to users through notifications, a list of dangerous sites and an alarm that reflects the World Cup’s popular vuvuzela, although (thankfully) there are two versions of Google Alert including one without sound.

The browser plugin is one of many we have seen lately that aims to help curious Internet users find out more about their individual web browsing experience.

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Written by Gerard Harris

As Digital Group Account Director, Gerard is responsible for setting the strategic direction of our agency's SEO work. His day to day work involves, managing his SEO team & maintaining client relationships to make sure we are meeting and exceeding targets.

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