Online football Carling Cup final 2010 to use Twitter

This weekend’s Carling Cup Final between Manchester United and Aston Villa promises a new level of interaction for supporters by giving them a chance to virtually join their team through social media site Twitter in the “first ever digital cup final”.

Sponsors Carling will allow social media savvy football fans to submit messages through its website and Twitter.

To participate see the Carling website for further information:

STEP 1: Send Carling a follow request through their Twitter page

STEP 2: Go to the Carling website Carling.com, fill in your details and confirm your Twitter username, registering on the Carling.com will help to confirm users are over the legal drinking age.

STEP 3: Once approved, you will receive the latest @thecarlingcup tweets.

Fans will be able to use the @thecarlingcup and hash tag #CCF10 to submit their comments via Twitter.

Carling will feature the latest news and build up to the big game at Wembley on February 28th, as well as trivia, competitions and exclusive pictures on the day. Other on the day events include using the Bobby Moore bridge as a giant message board for fans, allocating a third of the pitch-side advertising for fans to create their own personalised banners, whilst 100 lucky supporters will get their names on the advertising boards when their team lifts the trophy.

Supporters can submit their messages and banners at the Carling website – with the best 100 of each featured outside and inside Wembley on the day.

Carling will donate £1 to the Bobby Moore Fund for Cancer Research UK for every message submitted. The campaign has been created with the help of Carling’s advertising agency Beattie McGuinness Bungay and Tweet-o-Meter created by students at University College London.

Lets hope the football on Sunday is as entertaining as this social media initiative.

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