News statistics make a huge difference to search marketers and I believe the future of PPC advertising will be shaped a great deal by these news statistics with the market becoming more and more competitive. Take the example of the recent BP oil spill, where BP themselves used PPC adverts as a method of damage control, to limit the amount of exposure news channels create.
Archive for the ‘PPC’ Category
Adwords Conversion Champion Challenge
Wednesday, June 9th, 2010 by Jack MclarenGoogle launched an element of fun for PPC advertisers yesterday with their ‘Conversion Champion Challenge’. So, what do you need to do to receive this rather fun and prestigious title?
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Google Online Display Ads Reporting
Wednesday, June 2nd, 2010 by Jack MclarenLast year Google released view-through conversion tracking for online display ads. This tracking allowed advertisers to track the amount of online conversions produced within thirty days after a customer viewed the ad on the content network, regardless of whether the ad was clicked on or not. Over the past week, Google have made significant updates to the view-through conversion tracking system. (more…)
UNIQLO Autumn Collection Launch
Thursday, May 27th, 2010 by Gerard HarrisAs UNIQLO saw the launch of their Autumn collection last night, we were there to experience and document the evening. At 4Ps Marketing, we consider client rapport extremely important and an in-depth knowledge of the product is eminent in our optimisation work. UNIQLO, like most of our clients invest in both SEO and PPC as well as benefitting from the company’s impressive knowledge in social media . Joining forces last year, UNIQLO and 4Ps Marketing have built a solid business relationship and being one of our biggest clients, we were excited by the prospect of attending such an event.
International PPC
Friday, May 21st, 2010 by Jack MclarenA marketing led approach has always been at the forefront of 4Ps Marketing SEM activity and is no different for international online marketing where cultural differences have the same impact on any marketing activity entering a new territory. The team here at 4Ps Marketing have a great deal of experience in international PPC campaigns and I just thought I would try and highlight a few areas of cultural diversity that make a huge difference in the management and optimisation of any global SEM campaign.