Hello.

We look forward to meeting you.


4Ps Marketing
Studio 16
8 Hornsey Street
Islington
London, N7 8EG
Email:
[email protected]


Phone: 0207 607 5650
Fax: 0207 900 3834

Online form

Please fill in your details below and one of the 4Ps team will be in touch in the next 24 hours.











The Complete Guide to Content Distribution

January 9, 2013

The Complete Guide to Content Distribution

Content marketing is a very basic principle; create and share thought provoking, informative content that demands to be shared and prompts people to engage with you or your brand.

Creating this content is all well and good, but that is only the beginning; content distribution is the real test. How you actually reach your audience is often the most challenging part.

The most commonly used channel for content distribution is Social Media – 87% of marketers use it for this purpose. A recent report asked people who worked in B2B content marketing to cite the Social Media platforms they use to distribute articles, infographics and videos. Interestingly, LinkedIn came out on top, with 83% of respondents saying that they used the platform as a content distribution tool. Twitter and Facebook,came next, with 80% of people naming them. Every brand needs to know where its strength lies; getting your content into the right hands depends on knowing where your advocates are and on which social networks you have the highest levels of engagement.

Another emerging channel that has an emphasis on quality is blogger outreach, which is the development of mutually beneficial relationships between you and relevant bloggers. This is increasingly popular and can also happen between partner websites. This is only set to increase in the future, as 37% of marketers say that blogs are the most valuable content type for marketing (Contentplus, 2012).

More traditional types of content distribution such as press releases still remain relevant, as do news sites. These sites are consistently ranked amongst the most highly trusted sources on the web, so they can provide some of the most powerful links available on the internet.

In December, we successfully integrated all these techniques for one of our B2B clients. Through the use of digital PR, we targeted powerful relevant sites, Social Media, infographic outreach and news sites. By doing this, as well as using the client’s internal community links to make use of all available assets, we increased traffic to their blog by 20%. This was all achieved during the lead up to Christmas, a period that traditionally sees a decrease in traffic for the client. Having said all this, it is still important not to overestimate external channels; a good internal blog or news feed can drive traffic directly to your site and become a highly effective lead generator when utilised efficiently.

If you’d like to speak to 4Ps Marketing about developing B2B content marketing, please contact us at  [email protected] or tweet us@4PsMarketing.

« « SEO and Social Predictions for 2013 | Pave the Way for Facebook Adsense » »
Written by
Phoebe Green
Phoebe Green
Digital Executive
E: [email protected]
T: 0207 607 5657

Want to know more?

Digital Strategy

We will develop a bespoke digital strategy that is specifically tailored to your business objectives and what you want to achieve, according to your budget and timeframe.

Content Marketing

We can help you develop an integrated Content Marketing strategy that will achieve real business benefits. Our in-house content production team can help you produce targeted content designed around your customers in the form of editorial, video and infographics.

SEO

Our forward-thinking teams of experts will deliver bespoke SEO strategies to meet your specific business objectives. We will work with you to create an integrated digital strategy, using our knowledge and experience of specific industries to help you achieve success in the shortest possible time.

PPC

Combining both sector and PPC expertise, our teams blend strategy, technology, creativity and marketing to optimise your PPC campaigns in order to grow your business and achieve your goals. We take a structured approach to building your PPC campaigns, focusing on driving results while maintaining cost efficiency.

Social Media

Now a valued part of the marketing mix, Social Media Marketing enables direct engagement with your audiences and our teams can help you achieve measurable results by devising and implementing creative social campaigns aligned with your business goals.

Digital Advertising

We offer strategic advertising solutions to help you achieve brand awareness, consideration and conversions and loyalty and repurchase in order to meet your business objectives. Our digital advertising teams work closely with advertising networks and focus on device targeting strategies to reach your clients with effective advertising.

Digital PR

Our growing Digital PR team of experienced PR professionals use traditional online PR practices to seed high quality content on relevant sites, building bespoke mutually beneficial relationships with top tier, powerful and relevant sites.

Web Analytics

Through our deep understanding of web analytics and expertise with all the key market players, we offer auditing, setup, reporting and insight, optimisation/conversion rate optimisation and tailored analytics training to transform your digital marketing strategy.

Consultancy

We offer a range of consultancy services to help our clients facilitate results in a short space of time. Our skilled consulting team, made up of experienced digital specialists, will work closely with you during a period of engagement to devise bespoke strategies to meet your specific objectives.