Delicious Bookmarks

Social bookmarking has become the norm for a large number of internet users. Delicious, which describes itself as the world’s leading social bookmarking service, allows users to tag, save, manage and share online content from one point. Additionally, it can be accessed through any web connection, so you don’t need to be working on your own computer to visit your favourite sites quickly and easily.

So what does this mean for website SEO and how can you take advantage of it?

It means that subscribed users of Delicious and other bookmarking sites like Citeulike and the related recommendation system Stumbleupon can add your URLs to their bookmarks and then share them with their contacts. Making this process as easy as possible for your visitors can increase the number of bookmarks they create to your content and improve the viral nature of your content through information sharing.

Adding buttons or links to your key pages (homepage, news section) can help to achieve this by making bookmarking your page a simple process of clicking on a link.

The benefit of this is that with every click on the button you will be added to a site visitors list of bookmarked pages. While this also generates an additional back link to your site, this will undoubtedly contain a ‘nofollow’ tag reducing the direct gains in search engine optimisation from the link. However, long term improvements in SEO should be gained from the increased number of people visiting your site that stay for a long time, visit many pages and buy your products or services.

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