Technology has often been seen as the catalyst that can innovate digital marketing strategies.
In 2012 we saw the likes of cloud computing facilitate the consumerisation of technologies such as tablets and mobiles. We also saw advertising exchanges start to take hold of the display market in the UK along with Google moving into the affiliate space. These advancements in technology can often be mistaken for the driving force behind strategy development.
At 4Ps Marketing we believe it is the integration of these technologies and the understanding of how the gap between data and technology can be breeched that is the real innovation in a marketer’s digital strategy.2013 will continue to see the development of the integration in digital marketing strategies. With new technologies such as Universal Analytics enabling cross platform data analysis and businesses adapting their operations structures to enable marketing teams to work together in synergy.
This video is part of the 4Ps Marketing 12 Days of Digital Facebook App – providing you with insights into what our experts believe is to come in Digital Marketing in 2013.
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