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Developing Your Digital Strategy for 2013

December 6, 2012

Developing Your Digital Strategy for 2013

Technology has often been seen as the catalyst that can innovate digital marketing strategies.

In 2012 we saw the likes of cloud computing facilitate the consumerisation of technologies such as tablets and mobiles. We also saw advertising exchanges start to take hold of the display market in the UK along with Google moving into the affiliate space. These advancements in technology can often be mistaken for the driving force behind strategy development.

At 4Ps Marketing we believe it is the integration of these technologies and the understanding of how the gap between data and technology can be breeched that is the real innovation in a marketer’s digital strategy.2013 will continue to see the development of the integration in digital marketing strategies. With new technologies such as Universal Analytics enabling cross platform data analysis and businesses adapting their operations structures to enable marketing teams to work together in synergy.

This video is part of the 4Ps Marketing 12 Days of Digital Facebook App – providing you with insights into what our experts believe is to come in Digital Marketing in 2013.

If you’d like to speak to 4Ps Marketing about Developing your Digital Marketing Strategy for 2013 please Contact us on Marketing@4PsMarketing.com

Please share this video @4PsMarketing using #4PsXmas

« « SEO in 2013 | Social Media for 2013 » »
Written by
Luke Knight
Luke Knight
Head of Lifestyle
E: Luke.Knight@4PsMarketing.com
T: 0207 607 5657

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Digital Strategy

We will develop a bespoke digital strategy that is specifically tailored to your business objectives and what you want to achieve, according to your budget and timeframe.

Content Marketing

We can help you develop an integrated Content Marketing strategy that will achieve real business benefits. Our in-house content production team can help you produce targeted content designed around your customers in the form of editorial, video and infographics.

SEO

Our forward-thinking teams of experts will deliver bespoke SEO strategies to meet your specific business objectives. We will work with you to create an integrated digital strategy, using our knowledge and experience of specific industries to help you achieve success in the shortest possible time.

PPC

Combining both sector and PPC expertise, our teams blend strategy, technology, creativity and marketing to optimise your PPC campaigns in order to grow your business and achieve your goals. We take a structured approach to building your PPC campaigns, focusing on driving results while maintaining cost efficiency.

Social Media

Now a valued part of the marketing mix, Social Media Marketing enables direct engagement with your audiences and our teams can help you achieve measurable results by devising and implementing creative social campaigns aligned with your business goals.

Digital Advertising

We offer strategic advertising solutions to help you achieve brand awareness, consideration and conversions and loyalty and repurchase in order to meet your business objectives. Our digital advertising teams work closely with advertising networks and focus on device targeting strategies to reach your clients with effective advertising.

Digital PR

Our growing Digital PR team of experienced PR professionals use traditional online PR practices to seed high quality content on relevant sites, building bespoke mutually beneficial relationships with top tier, powerful and relevant sites.

Web Analytics

Through our deep understanding of web analytics and expertise with all the key market players, we offer auditing, setup, reporting and insight, optimisation/conversion rate optimisation and tailored analytics training to transform your digital marketing strategy.

Consultancy

We offer a range of consultancy services to help our clients facilitate results in a short space of time. Our skilled consulting team, made up of experienced digital specialists, will work closely with you during a period of engagement to devise bespoke strategies to meet your specific objectives.