Within a year of launching, social networking site Foursquare has seen its amount of ‘check-ins’ double since last month. This huge increase has taken the sites popularity from 22 to 40 million.

An increase in a site’s popularity is obviously great; and puts Foursquare almost in line with Twitter, and proves the effectiveness of social media . Well this, alongside recent acquisition rumours, have driven Foursquare hype to new levels.

Despite this huge short-term success, a challenging future is on the horizon as Facebook is set to launch its location features this month. The development of this tool within Facebook is unknown as yet, but it may lead to a stall in growth for Foursquare.

If people decide to stick with the old faithful; Facebook, then this will discourage new users from signing up with Foursquare. However, the fact that this new social network is offering a reward basis depending on how often a user attends an event or visits a location, may persuade users to become proactive. Alternatively, Facebook may offer a location platform that lets Foursquare, Gowalla and their ilk build upon Facebook’s massive user-base.

Tags: Foursquare checkins, new social network, social media, Social Networking

About the author: Rachel Kneen

Marketing Executive – Rachel Kneen

Rachel is a Marketing Executive within the fantastic 4Ps team. Her work consists of working with and developing the customer relationship management system, building brand awareness and generating new business.

Rachel Kneen

This entry was posted on Monday, May 10th, 2010 at 4:11 pm and is filed under 4Ps Marketing, Foursquare, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.