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Home Blog Games on Facebook About to Become Better for Users
23 September 2010

Games on Facebook About to Become Better for Users

Much like Twitter or Marmite, social gaming is not for everyone and those who dislike them can get quite annoyed if any one of the three is forced on them. Likewise, those who enjoy them may be displeased if they are deprived of them for too long. Whichever camp you belong to, games on Facebook are about to undergo an overhaul that should make life much easier.

Up until now, the situation has been weighted heavily towards those who enjoy playing games on Facebook, as the blog post on the subject stated:

“People who use Facebook either tend to tell us that they love playing games or hate them, and we haven’t had the right tools to enable developers to grow their games while at the same time providing a great user experience for non-gamers. We’re building more sophisticated tools that will allow us all to be more successful against those goals.”

According to the blog post, changes to Facebook games include the following:

“Targeting stories based on usage”, meaning that only those already engaged with an application will see stories for it.

And also less annoying for non-users.

“Displaying full game stories”, meaning that Facebook games stories will not be collapsed or aggregated in the News Feed.

“Deploying smarter bookmarks”, meaning that the applications used most will be automatically bookmarked and will reorder themselves based on how often you use each application.

“Displaying more prominent counts”, meaning that outstanding tasks or invitations within a game will be highlighted in a count next to the bookmark.

Not being much of a fan of games on Facebook, the thing that I personally am happiest about is the fact that I will no longer have to endure being peppered with requests to help get the harvest in. And there will no longer be any need for the millions of other people like me to howl in agony and begin deleting any and all Facebook connections that have ever clogged up their feeds with FarmVille….

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Written by Hannah Miller

As Digital Group Account Director, Hannah manages and trains a team of SEO experts within the agency. She is our technical lead for SEO and ensures we are on top of even the smallest changes in search engine algorithms.

More about Hannah Miller

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