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Good People Good Strategy: 4Ps Ethos

December 12, 2012

Good People Good Strategy: 4Ps Ethos

When was the last time you had a great brand experience? We’ll bet that it will have involved a human being – from excellent customer service to a genuinely helpful employee.

And despite our core business being digital; good people are absolutely critical to 4Ps delivering a great service to our clients and in helping our clients deliver for their customer.

That’s why at 4Ps we put personal development plans at the core of our business.

In 2012 we launched our digital academy – creating a graduate training programme to get the very best talent delivering marketing excellence for our clients as soon as we can.

In 2013, we’re expecting that investment in people to grow alongside client-led developments such as the increasing use of social content, blogger outreach and the core developments of search engine optimisation.

Our business has become successful as a result; we can see the results of great hires in all the key business metrics we use. Improved revenues, improved profitability and improved retention. For clients, we can’t think of a better team to help you grow your business; for ourselves, we love working here; and if you are a digital marketer wanting to join us, just send us your CV!

This video is part of the 4Ps Marketing 12 Days of Digital Facebook App – providing you with insights into what our experts believe is to come in Digital Marketing in 2013.

If you’d like to speak to 4Ps Marketing about Developing your Digital Marketing Strategy for 2013 please Contact us on Marketing@4PsMarketing.com

Please share this video @4PsMarketing using #4PsXmas

« « Tracking a full customer journey. | Digital Academy Launch » »
Written by
Paul Smith
Paul Smith
E: Paul.Smith@4PsMarketing.com
T: 0207 607 5657

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Digital Strategy

We will develop a bespoke digital strategy that is specifically tailored to your business objectives and what you want to achieve, according to your budget and timeframe.

Content Marketing

We can help you develop an integrated Content Marketing strategy that will achieve real business benefits. Our in-house content production team can help you produce targeted content designed around your customers in the form of editorial, video and infographics.


Our forward-thinking teams of experts will deliver bespoke SEO strategies to meet your specific business objectives. We will work with you to create an integrated digital strategy, using our knowledge and experience of specific industries to help you achieve success in the shortest possible time.


Combining both sector and PPC expertise, our teams blend strategy, technology, creativity and marketing to optimise your PPC campaigns in order to grow your business and achieve your goals. We take a structured approach to building your PPC campaigns, focusing on driving results while maintaining cost efficiency.

Social Media

Now a valued part of the marketing mix, Social Media Marketing enables direct engagement with your audiences and our teams can help you achieve measurable results by devising and implementing creative social campaigns aligned with your business goals.

Digital Advertising

We offer strategic advertising solutions to help you achieve brand awareness, consideration and conversions and loyalty and repurchase in order to meet your business objectives. Our digital advertising teams work closely with advertising networks and focus on device targeting strategies to reach your clients with effective advertising.

Digital PR

Our growing Digital PR team of experienced PR professionals use traditional online PR practices to seed high quality content on relevant sites, building bespoke mutually beneficial relationships with top tier, powerful and relevant sites.

Web Analytics

Through our deep understanding of web analytics and expertise with all the key market players, we offer auditing, setup, reporting and insight, optimisation/conversion rate optimisation and tailored analytics training to transform your digital marketing strategy.


We offer a range of consultancy services to help our clients facilitate results in a short space of time. Our skilled consulting team, made up of experienced digital specialists, will work closely with you during a period of engagement to devise bespoke strategies to meet your specific objectives.