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Google Ad Innovations
Over the last few months, Google has started introducing a whole new set of tools and features for use in conjunction with AdWords. Up until now, a lot of these features have been rolled out in stages, with beta tests and subtle introductions, and PPC advertisers are often left wondering where Google advertising is heading next. To address this, Google has created a website dedicated to detailing the latest technology they offer.
It is called Google Ad Innovations (see below), and it aims to highlight brand new tools which advertisers can make use of in their day to day work. Features such as search funnels and remarketing are explained in more detail, and users are provided with tutorial videos and the opportunity to test and give feedback on new features.
The Ad Innovations are not limited to just search either, with display and mobile advertising sections also highlighting useful ways to improve interaction with the user. Google has stated that they will be regularly adding new improvements to the site, so if you want to keep up to date then you can visit the Google Ad Innovations site .
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