Google Adwords Qualified Company

PPC account management at 4Ps Marketing

4Ps Marketing is a fully qualified online advertising agency, providing its clients with the proficiency of a team of trained experts and a wealth of experience in various industries. All members of our PPC team are Google Adwords Professionals, having successful completed a rigorous training process and significantly increased traffic and revenue across our portfolio of clients. Our Google Adwords certification represents the guarantee of our professionalism and commitment to achieving high results for our clients.

At 4Ps Marketing, we recognise that growing companies often do not have the time and in-house expertise required to support their expansion. Our knowledgeable PPC team focuses exclusively on creating online advertising campaigns tailored to the individual needs of our clients with the sole aim of growing their profile and drive their revenue expansion online. We use advanced tools to monitor and track campaign performance providing our clients with the information and support required to make excellent business decisions.

The following is the structure of our management services:

Online advertising plan and Account set-up

We consider the initial set-up an essential part of campaign building as once the process is in place, changes can easily be made to optimise performance. We start by assessing previous PPC campaigns that our clients have run in-house prior to our partnership and setting the marketing plan. We then build a customised advertising campaign tailored to our client’s targets and budget.

Optimisation of performance

Our qualified professionals monitor the performance of the PPC advertising campaign regularly. We use advanced, specially designed software packages to optimise the campaign at all levels, enabling us to respond promptly to trends in the industry, stock levels and price changes. Our constant focus is to generate the best results for our clients by increasing CTRs (Click Through Rates), Conversions and Revenue.

Reporting on results

Reporting is a key area of the 4Ps Marketing approach as our dedicated account managers work in partnership with our clients to drive online growth. Depending on the requirements of their business, clients have the option to select between a daily, weekly or monthly reporting structure. In addition, we often meet with our clients to agree on the strategic direction of their advertising campaign.

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