Google jump to links in Meta description

Today I was happily searching through the web and was researching the World Cancer Research Fund website when I noticed a “Jump to ” with a link to the META Description!

This appears to have been created because Google noted the original webpage uses a HTML element called “Named Anchor Links”. Named anchor links are user enhancement, which aids visitors to navigate to the correct section of a web page, quickly without having to scroll through lots of text.

The “jump to” element appears to use the named anchor element within the Meta description in SERP’s (search engine results pages) in the above format (see image).

This new “named anchor snippet” appears to be a new function alongside the recent changes to Google breadcrumbs .

I must say I quite like these changes, if the users can be sent deep into the website directly, to the content they require then all the better. Google is certainly standing by it moto “It’s all about the user experience” and this change will certainly benefit the users.

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