Google recommends we test the speed of our websites

Who says loading speed of a website is important?

Google has written on its webmasters blog recommending that all webmasters should download the Firefox add on “Page Speed“.

Page Speed can be installed as an extension of the “add on” Firebug on Firefox. It is a powerful tool which measures the speed of your website.

Why should I check my website loading speed?

As search engines are becoming more competitive, rankings are becoming even harder to achieve. Google has to research and implement new parameters to stay ahead of the game.

Google is the “search engine giant” and if they are even considering using loading times to assess website ranking then I’m listening so why shouldn’t you?

Why would it effect rankings?

Surely it must be difficult for Google to find new ways to filter out spammy websites. However using different algorithms to filter results can improve SERP’s and keep Google users happy.

Therefore it may become a ranking factor – if your website loading time is higher than the average your positions could descend.

However what if a website is graphically intense? Obviously the page loading time is longer, but that doesn’t mean the page is spam.

Could it mean lengthy loading times could cause websites to disappear from rankings??

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