We look forward to meeting you.

4Ps Marketing
Studio 16
8 Hornsey Street
London, N7 8EG

Phone: 0207 607 5650
Fax: 0207 900 3834

Online form

Please fill in your details below and one of the 4Ps team will be in touch in the next 24 hours.

Google Release Voice Search Assistant App

November 2, 2012

Google Release Voice Search Assistant App

In the same week that Scott Forstell was let go from his position at Apple as the head of Siri, Google has released their most advanced voice search app for iOS and Android.

The app allows users to use voice activated search within their Google browser by simply touching the microphone icon. The results are collated using the search engine results and featured in the browser.

You can ask Google a wide variety of questions thanks to the use of their Knowledge Graph, which gives the search technology a clearer understanding of how people use the web. Google claims it is ‘a critical first step towards building the next generation of search’.

The Knowledge Graph allows you to get instant and relevant information about people, places and things that Google knows about, including history, geography, celebrities, sports, art, architecture and more. It utilises the comprehensive back-catalogue of Google’s database to provide answers using images, video, text, websites and maps etc.

Google states that ‘When you have a question, finding the answer should be effortless—wherever you are and whatever device you’re using’ and early reviews of the app suggest this to be the case.

It may seem as if Google has a lot of making up to do for being a year late to the voice activated search scene, considering Apple’s Siri was released in 2011. Since then, however, a series of faults and complaints have been raised about the system. The most notorious case of Siri slip-ups was when asked ‘Which is the best smartphone?’, Siri responded ‘The Nokia Lumia 900’. When Apple realised, they quickly changed the responses Siri gave to include, ‘The one you are holding’ and ‘There are other smartphones?’ Apple claims that Siri is an intelligent system, yet if it does not give results that they like, they quickly override the software, something that Google does not do.


With Google constantly outperforming Apple in app design, (cough, cough Google Maps), it begs this question: will Google trump Apple once more in the Siri vs Google battle?


NB: Scott Forstell was also responsible for Apple Maps.

« « Facebook ‘Want’ and ‘Collect’ Buttons | Joining the ‘Big Data’ Revolution » »
Written by
Rebecca Ponting
Rebecca Ponting
Digital Executive
E: Rebecca.Ponting@4PsMarketing.com
T: 0207 607 5657

Want to know more?

Digital Strategy

We will develop a bespoke digital strategy that is specifically tailored to your business objectives and what you want to achieve, according to your budget and timeframe.

Content Marketing

We can help you develop an integrated Content Marketing strategy that will achieve real business benefits. Our in-house content production team can help you produce targeted content designed around your customers in the form of editorial, video and infographics.


Our forward-thinking teams of experts will deliver bespoke SEO strategies to meet your specific business objectives. We will work with you to create an integrated digital strategy, using our knowledge and experience of specific industries to help you achieve success in the shortest possible time.


Combining both sector and PPC expertise, our teams blend strategy, technology, creativity and marketing to optimise your PPC campaigns in order to grow your business and achieve your goals. We take a structured approach to building your PPC campaigns, focusing on driving results while maintaining cost efficiency.

Social Media

Now a valued part of the marketing mix, Social Media Marketing enables direct engagement with your audiences and our teams can help you achieve measurable results by devising and implementing creative social campaigns aligned with your business goals.

Digital Advertising

We offer strategic advertising solutions to help you achieve brand awareness, consideration and conversions and loyalty and repurchase in order to meet your business objectives. Our digital advertising teams work closely with advertising networks and focus on device targeting strategies to reach your clients with effective advertising.

Digital PR

Our growing Digital PR team of experienced PR professionals use traditional online PR practices to seed high quality content on relevant sites, building bespoke mutually beneficial relationships with top tier, powerful and relevant sites.

Web Analytics

Through our deep understanding of web analytics and expertise with all the key market players, we offer auditing, setup, reporting and insight, optimisation/conversion rate optimisation and tailored analytics training to transform your digital marketing strategy.


We offer a range of consultancy services to help our clients facilitate results in a short space of time. Our skilled consulting team, made up of experienced digital specialists, will work closely with you during a period of engagement to devise bespoke strategies to meet your specific objectives.