Google Trends and PPC Marketing

There are several benefits when combining Google Trends and PPC Marketing . Google Trends allows you to enter and compare up to five broad search terms, assess the seasonality of keywords and the geographic regions (globally and locally) in which they have been searched most. The homepage includes Hot Searches that highlight the most popular searched terms and are updated on an hourly basis. Other features are related news items and Hot Topics – subjects most frequently mentioned on Twitter and other messaging services.

The benefits of using Google Trends and PPC Marketing can best be seen on a keyword comparison basis. For example, when determining the seasonality of clothes/fashion by typing in the terms spring fashion, summer fashion, autumn fashion and winter fashion, these terms’ search volumes can be compared relatively. After logging into your Google account, the results can be downloaded as a CSV file and the search volumes contrasted on a weekly basis. This enables an in-depth insight into the periods that consumers are searching broadly for certain products or services. Using this data to coincide the timings of corresponding campaigns and adverts could maximise the effectiveness of PPC .

Another main advantage of Google Trends and PPC Marketing is the ability to view particular geographic regions in which the terms are searched and rank the search volumes for each region against one another. This is particularly useful when targeting advertising to specific demographics.

In terms of PPC , using Google Trends for broad searches and Google Insights for more specialised keywords may help to optimise campaign builds and advertising.

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