How do people TweetFeel about your brand?

And they said computers had no feeling? Or so they thought, until the launch of TweetFeel this week. The new service launched by Conversition Strategies uses real time search alongside a sentiment detection algorithm.

Thus the result of such a service is that consumers can search on any term they wish and see what people think of it. TweetFeel gathers all the recent posts relating to the searched term and then decides as to the nature of the post i.e. positive or negative. It then filters the posts into positive, negative feelings and then gives a percentage. It classifies post using terms such as love, rocks, awesome, best for positive responses , then sucks and don’t like for negative responses. TweetFeel also counts happy and sad emoticons.

What better than to try it out for yourself? Here in the office we have strong feelings about Top Gear – love it or hate it (a bit like Marmite!) so a quick search on TweetFeel gave a result of 50 people in favour and 3 that weren’t, positive result of 94%.

However, in the results was the post “Ugh, top gear is good, but it can be just to obviously scripted. Let it be more spontaneous!” was counted as positive though it does have a negative undertone. As Conversition Strategies itself says “100% accuracy is an impossible goal” but this method has given them a higher and more comprehensive level of accuracy compared to similar services which have been previously offered. Whilst tools like this may have an influence on how brands conduct themselves within Social Media it is worthwhile to remember that they are still in their infancy and will need to be used appropriately. We look forward to watching such tools evolve and becoming more utilised in the workplace.

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