Here in the 4Ps Marketing office there is a lot of discussion about different web browsers and their various pros and cons. Everyone has their personal favourite, of a little poll the top three in here were Chrome, Firefox and Internet Explorer with a few people using all three plus others! On a wider scale Net Applications’ (a web metrics company) June 2009 figures have shown interesting trends, Internet Explorer still has the majority share of 65.5% followed by Firefox with 22.5% of the market, Safari 8.25% with Chrome, Opera and Netscape making up the rest.
I was however intrigued when I stumbled across an article mentioning recent research carried out by Philip Lenssen at Google Blogoscoped, he discusses the slightly changed layouts of the Google results pages. The main observation is that the size of the Google logo on the SERPs is different depending which browser you are using. Some say it’s sharper, some say it’s due to standardisation and others just cannot see what all the fuss is about.
I had a quick look and did notice that there are differences, but if it is a step towards standardisation is it a good thing? Surely the differences make up the reasons why everyone has a different preference?
Tags: 4Ps Marketing, branding, google, search engine, web
About the author: Rachel Kneen
Marketing Executive – Rachel KneenRachel is a Marketing Executive within the fantastic 4Ps team. Her work consists of working with and developing the customer relationship management system, building brand awareness and generating new business.