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4 May 2010 Rachel Kneen

iPad Release Exceeds Expectations

Since the release of the Apple iPad less than a month ago, sales have soon exceeded expectations, as the one million mark was reached at the end of last week.

“One million iPads in 28 days—that’s less than half of the 74 days it took to achieve this milestone with iPhone,” said Steve Jobs, Apple’s CEO. “Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers.”

So what it is that people are wanting when they purchase this new and exciting device? Well the functional iBook, has proven a huge success as 1.5 million e-books have been downloaded from the new iBookstore. It’ll also increase the accessibility to all social networking sites .

Twenty-eight days in and things are looking great the iPad release , but I guess we’ll just have to wait and see what the reviews will be from the users once the honeymoon period is over……and they’ve stopped posing that is.

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Written by Rachel Kneen

As Campaign Marketing Manager, Rachel is responsible for implementing the ongoing marketing campaigns to build brand awareness and help to generate new business for 4Ps Marketing.

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