Measuring Facebook For Your Website

In a recent presentation on implementing online strategies, a significant 60% was dedicated to link building of which about 30% devolved around the use of social media. This means that it is suggested to incorporate social media in your online marketing strategies as it roughly accounts to a good 25% of importance.

Social media encompasses a host of sharing services offered by a huge list of online brands comprising of social bookmarking services, blogging and networking sites.

In this post, focus is on Facebook as an example and how it can be measured. No doubt, Facebook has acted well to capitalise on online social market, which is ever expanding, by introducing social plug-ins. It’s not just the ‘like’ button that is available but also features like ‘recent activity’ and ‘recommendations’ that can be installed on your website with a small piece of code on the intended web page.

All this, in an effort to build links from the various profile pages of the many ‘friends’ that come with Facebook, to generate more clicks and a possible conversion to sales. A step further to take is to have a fan page or application set up and have links to your website in the regular news feed on the fan page. By doing so, you can track users activities via insights and co-relate to your website.
An example of the insights for a fan page offered by Facebook is shown below,

By comparing analysis on your Facebook fan page and visitor statistics on your website, a general overview of the performance with respect to the friendliness and quality of content on your website can be drawn. Although not the most certain inference, it adds to the understanding of user behaviour and enables measuring Facebook as a tool for link building in the social media context.

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