Microsoft Tops UK Superbrands List

On Monday Google’s co-founders were crowned the most powerful people in today’s media according to the Media Guardian’s 100 2009 list with Microsoft’s Chief Executive at a respectable, yet unremarkable, number 5. Superbrands UK have since published their list of the top 500 Superbrands which shows a triumph for software giant, Microsoft reclaiming its number 1 spot of two years ago as the top consumer brand. Yet Google, last year’s number 1, slips down to number 3.

The Center for Brand Analysis who conducted the research for Superbrands UK were given the following definition of a Superbrand:

“A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/ or tangible advantages over its competitors, which (consciously or sub-consciously) customers want and recognise.”

The selected brands were then being judged on quality, reliability and distinction. The poll was made up of a list of 1400 brands with over 2000 people voting. Microsoft, along with Apple (number 9) were the only brands classified under Technology – Computer Hardware and Software to make the top 100!

Google was classified under Internet – Superbrands UK have also highlighted Bebo.com, Confused.com and Moneysupermarket.com as brands to watch in this area.

Whilst this gives Microsoft the upper hand in this battle it certainly does not constitute winning the war. There is also ongoing dispute within search engine market share between Google and Bing, Microsoft’s new decision engine. With Bing still in Beta in the UK it is surely going to take some time before we see any kind of victor.

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