We look forward to meeting you.

4Ps Marketing
Studio 16
8 Hornsey Street
London, N7 8EG

Phone: 0207 607 5650
Fax: 0207 900 3834

Online form

Please fill in your details below and one of the 4Ps team will be in touch in the next 24 hours.

Mobile for B2B

December 28, 2012

Mobile for B2B

Thanks to the consistent belief that mobile marketing is more suited to the B2C market, the B2B sector has been somewhat slow to adapt and is often known for sticking to more traditional marketing tools. At 4Ps Marketing we believe that a successful digital strategy is driven by more than just technology, but no B2B business can afford to ignore the huge growth in mobile usage. Mobile phones are set to overtake PCs as the most common way to access the internet in 2013, so devising a comprehensive mobile strategy for 2013 is vital.

The Smartphone is now a business staple and the tablet market has exploded in the past 2 years, so it is no wonder that 70% of CFOs under the age of 40 now consider mobile as their primary email tool (Econsultancy, 2012).  A recent study into the online behaviour of IT buyers for large companies revealed that more than half accessed work-related content on their mobiles outside of work hours, making it an important tool for research (Cisco, 2012). The UK has the highest rate of mobile web use in the world and those B2B companies without mobile sites and apps risk missing out on this audience.

It is also necessary to consider your B2B mobile strategy in terms of paid advertising. 28% of paid search ads are clicked on through mobile devices and, this is only set to rise.  It is true that at present, only 4% of current internet browsing is done on mobile devices but this expected to dramatically increase over the next 4 years. By the end of 2016, mobile devices will account for more than a quarter of all internet browsing (Cisco, 2012).

One of the biggest differences between desktop and mobile is space. “Content is king”; every marketer is familiar with this particular maxim and while it still holds true for B2B mobile web, a slimmed down version is necessary.

Here at 4Ps Marketing, we have several business clients who have benefitted from developing mobile websites, responsive designs and apps. If you’d like to speak to 4Ps Marketing about developing your mobile marketing strategy for 2013, please contact us on Marketing@4PsMarketing.com or tweet us @4PsMarketing.

« « Implications of Facebook’s New Data Policy | Multi-Channel Funnels in Google Analytics » »
Written by
Phoebe Green
Phoebe Green
Digital Executive
E: Phoebe.Green@4PsMarketing.com
T: 0207 607 5657

Want to know more?

Digital Strategy

We will develop a bespoke digital strategy that is specifically tailored to your business objectives and what you want to achieve, according to your budget and timeframe.

Content Marketing

We can help you develop an integrated Content Marketing strategy that will achieve real business benefits. Our in-house content production team can help you produce targeted content designed around your customers in the form of editorial, video and infographics.


Our forward-thinking teams of experts will deliver bespoke SEO strategies to meet your specific business objectives. We will work with you to create an integrated digital strategy, using our knowledge and experience of specific industries to help you achieve success in the shortest possible time.


Combining both sector and PPC expertise, our teams blend strategy, technology, creativity and marketing to optimise your PPC campaigns in order to grow your business and achieve your goals. We take a structured approach to building your PPC campaigns, focusing on driving results while maintaining cost efficiency.

Social Media

Now a valued part of the marketing mix, Social Media Marketing enables direct engagement with your audiences and our teams can help you achieve measurable results by devising and implementing creative social campaigns aligned with your business goals.

Digital Advertising

We offer strategic advertising solutions to help you achieve brand awareness, consideration and conversions and loyalty and repurchase in order to meet your business objectives. Our digital advertising teams work closely with advertising networks and focus on device targeting strategies to reach your clients with effective advertising.

Digital PR

Our growing Digital PR team of experienced PR professionals use traditional online PR practices to seed high quality content on relevant sites, building bespoke mutually beneficial relationships with top tier, powerful and relevant sites.

Web Analytics

Through our deep understanding of web analytics and expertise with all the key market players, we offer auditing, setup, reporting and insight, optimisation/conversion rate optimisation and tailored analytics training to transform your digital marketing strategy.


We offer a range of consultancy services to help our clients facilitate results in a short space of time. Our skilled consulting team, made up of experienced digital specialists, will work closely with you during a period of engagement to devise bespoke strategies to meet your specific objectives.