Mobile Twitter Usage Sees Massive Increase

Since the release of official Twitter apps for mobile phones, mobile Twitter usage has experienced a surge in popularity.

Mobile Twitter use has seen a 62% increase in the four months since Twitter acquired third-party application “Tweetie” and the number of users signing up via a mobile device has increased to 16%. While this percentage may not seem overly impressive, it is important to remember that earlier this year, only 5% of all new users were signing up via a mobile device.
This suggests that however effective third-party apps may be, the very fact that they are third-party makes them less trusted. As Twitter CEO Evan Williams observed:

“Even though there was a plethora of third-party Twitter apps, people were having trouble finding and selecting one because none were called ‘Twitter.’ This kept them from using Twitter at all.”

The rebranding of “Tweetie” as “Twitter for iPhone” coupled with the “OAuthcalypse” would certainly seem to have vastly improved the take-up of mobile Twitter. As the below chart indicates, accessing Twitter from a blackberry or iPhone are two of the most popular ways to access Twitter.

Note: The numbers exceed 100% due to the fact that people often use more than one app.

What do you think of mobile Twitter? Did the lack of official Twitter apps prevent you from using the site on the go? If not, did you switch to the official app when it became available? Has the release of official Twitter apps made you more likely to adopt mobile Twitter usage? We would love to hear from you.

Image source: The official Twitter blog.

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