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New Google AdWords Reports
More great news for PPC marketers. Yesterday at the eMetrics conference in San Jose, Google announced new AdWords reports in Google Analytics.
With PPC work focusing quite literally on the ‘click-of-a-mouse’, the New Google AdWords Reports promise to provide more insight into what happens after consumers click on an advert, i.e. how the consumer engages with the website.
Such will be the refined nature of the new AdWords reporting system that the user will be able to analyse traffic by exact match and broad match keywords and also by search queries that initially triggered the adverts. Reports will also be able to be viewed on ad group and campaign levels. Used collaboratively with the other reports within Google Analytics undeniably will provide a wealth of data analysis that can help PPC marketers to optimise accounts with a ‘fine-tooth comb’.
Google will gradually release the New Google AdWords Reports over the coming weeks. Provided that users’ AdWords accounts are linked to their Analytics accounts with the destination URL auto-tagging enabled, Google account users will have immediate access as updates are released.
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