Onsite Optimisation

What is Onsite Optimisation?

SEO onsite optimisation is about improving the onsite aspects of your website. This can be done in a variety of ways. We highlight the below factors as the initial items to optimise:

• Title Tags
• META Tags
• Keyword density & proximity
• Friendly URL
• Text and content
• Headings, H1, H2, etc
• Keywords
• Description
• Anchor Tags
• Image Optimisation

How does it work?

Search engines look for relevant results to give the user the best possible information. Onsite optimisation is all about focusing individual pages towards the keyword terms you ideally want to rank for. If someone is searching for the keyword ‘sustainable SEO’ but you have no content within the website about sustainable SEO, you will not rank.

Why is Onsite Optimisation effective?

Onsite optimisation is effective because it focuses the page towards the keywords it wants to rank for. The simple fact is that Google and other search engines only rank well optimised content, so if you want your website to rank high for a specific keyword phrase, it is vital that you have that keyword within the page so the search engine spiders can find it.

However, there is an important balance to find, because if a keyword is repeated too many times within a website you run the risk of being banned from search engines and being removed completely.

Onsite optimisation is an integral part of any successful SEO campaigns.

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