Paperchase Twitter Scandal

Today bloggers and Tweeters have united to expose the alleged Paperchase plagiarism scandal. Paperchase are accused of stealing the of artwork of a British artist which is currently being used on their books, albums and stationery across the UK.

The independent artist who sells her designs via Etsy contacted Paperchase having discovered this ‘badly traced’ plagiarism; only to be ignored. Rather than getting expensive lawyers involved HiddenEloise turned to her blog and her story has now sky rocketed across social networking site Twitter, asking readers to contact Paperchase directly.

Now this story has reached the top 10 trending topics on Twitter it spells disaster for the company which has so far failed to comment on the claims and has no social networking presence; allowing the scandal to spread at an alarming rate!

The lesson here is, brand management on social networking is crucial. Big businesses can mess up but without being atuned to social networking sites like Twitter Paperchase is leaving their online reputation at the mercy of the bloggers.

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