Product Feed is a data file that contains information about all products for a website. Generally, it’s a source of data that plays an increasingly important role for your Ecommerce website, shopping portal, search ads & much more. Product feeds should not be confused with product data feeds which are also a source of data that allows you to update on page content in real time.
How does Product Feed help with Search Marketing?
In terms of SEO , a product feed could be used to check the various products that need optimising. Page titles and Meta information for products could either be individually optimised or this could be done dynamically. This would potentially help products to be more searchable.
In terms of PPC , a product feed could be used to check and analyse information for the various product related search ads. You could then potentially be able to “feed newly optimized data back into your system, improving your on-site search and product pages”.
Additionally, depending on the capabilities of the PPC search team –a dynamic mechanism could be facilitated to create, update or delete product-specific ads as inventories change.
As noted on Search Engine Watch , some of the important issues to consider:
• How well optimised is the online content copy?
• How well optimised are the product categories?
• Do the data feeds contain all the appropriate attributes?
Product feeds could either be submitted directly to search engines or a professional search engine marketing agency could optimise & submit that for you.
Tags: PPC, product feed, SEM, SEO
About the author: Gerard Harris
SEO Manager – Gerard HarrisGerard is the SEO Manager of one of 4Ps Marketing’s search engine optimisation teams. He manages a team of 4 and a portfolio of 15 SEO clients. His day to day work involves managing client relationships to make sure they are getting the best ranking positions in search engines, leading to increases in relevant traffic to client websites.