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Quora – Getting the most from it

January 17, 2011

Quora – Getting the most from it

Quora is a fairly new site that’s been populating at a high speed, particularly amongst the tech industries. The point of Quora is a simple question and answer site, but unlike its competitors like Yahoo! Answers, the website has a built-in network that pulls your information from Twitter and/or Facebook, meaning that when you sign up to Quora you are automatically following those that you follow on Twitter and Facebook.

With its knowledge-gaining purpose, questions range from ‘How do I tie a tie?’ to ‘How does Google’s “Innovation Time Off” (20% time) work, in practice?’ making Quora useful to pretty much anyone, not just the tech-savvy, contrary to popular belief.

Businesses and organisations in particular could reap the benefits of Quora. See below for tips and advice for getting the most out of Quora:

Keeping up-to-date with the Industry

Quora allows you to stay at the top of your game. Similarly to Twitter, Quora allows you to follow industry-specific topics, so that questions and answers relating to it will appear on your personal feed. Keeping up-to-date with industry knowledge is of particular importance in any business, and can result in quick gains.

Customer Interaction

Quora allows you to keep an eye on what people are saying about your company. By following it as a topic you will receive alerts when people are talking about your company, giving you the opportunity to answer questions, respond to complaints and generally portray your expertise in the particular field.

Competitor Analysis

Quora enables you to keep tabs on competitors. By searching for competitors on the site, you can see what they’re doing, how people generally regard them as a company, and even get valuable insights about specific companies and their products.

Establishing Expertise

Unlike the limited conditions of Twitter and Facebook, Quora allows you to boast your expertise and knowledge around a subject using as many words as you see fit. Answering relevant questions with informative, useful answers won’t go unnoticed by others and may even result in people personally requesting your opinion on related topics.

By laying out a few of the ways Quora can be used to benefit your business, the Quora-novice can sign up to the site with enough knowledge to get them started. However, more tips for individuals as well as businesses can be found at Mashable.

« « Wikipedia Statistics and Trivia | Personalised Search Results are the Future » »
Written by
Hannah Miller
Hannah Miller
Director of Consulting
E: Hannah.Miller@4PsMarketing.com
T: 0207 607 5657

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