YouTube has announced this week that it will launch a search feature to display comments in real time. This Comment Search function that is still being developed will allow YouTube users to search for comments that are being made in real time. Thus giving full priority to recent comments and will display relevant comments in results as they are submitted.

This will work in the same way as the current Twitter search function that allows users to search comments that are being made in ‘trending topics’. YouTube will then be able to show which topics are currently being discussed most on the site.

The Comment Search functions will mean that users will be able to view the latest stories with ease and it will make it easier for the Brands using the site to gauge consumer opinion in real time.

This news follows the recent announcement that Bing and Google have reached an agreement with Twitter to show real time Twitter updates in their search results.

This is available for testing now at the YouTube Test Tube.

About the author: Stephanie Villegas

SEO Executive - Stephanie Villegas-Ross

Stephanie is an SEO Executive at 4Ps Marketing. She graduated from the University of Sussex with an English Literature degree. After leaving university Stephanie worked in offline Marketing, but soon sought out a position at 4Ps Marketing after craving the fast pace of online Marketing and the constant evolution of Social Media Optimisation.

Stephanie Villegas

This entry was posted on Friday, October 23rd, 2009 at 2:16 pm and is filed under 4Ps Marketing, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.